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First 90 Days — What to Expect

Here's the typical progression after the Reputation Engine is live for your business.

Week 1–2: Getting Live​

Your setup is complete and the first review requests are going out. During this window:

  • Customers who have completed appointments start receiving review request SMS and emails
  • Your Google Business Profile reviews appear in the Reputation dashboard
  • AI response drafts begin generating for any new reviews

No action is required from you at this point. The system is running.

Weeks 2–4: First Results​

  • You should see your first review request responses coming in (10–20% of requests convert to reviews)
  • AI-drafted responses are queuing for your approval. Check the dashboard weekly and either approve the drafts or turn on auto-publish if you're comfortable with the AI's tone
  • Your response rate to reviews — something most businesses never achieve — starts climbing toward 100%

Days 30–60: Volume Building​

  • Review volume picks up noticeably. Businesses with a steady job flow often see 4–8 new reviews per month from the automation alone
  • Your Google star average may shift as new authentic reviews come in
  • If you're getting 5-star reviews, the referral automation triggers and starts sending follow-up messages

Days 60–90: Compounding Effect​

  • Your GBP ranking in local search begins to improve as review freshness and volume signals strengthen
  • The referral loop produces its first warm inbound contacts
  • By 90 days, your review velocity is typically 4–5x what it was pre-automation

If Results Are Slow​

If you're not seeing review requests send or reviews come in after 2 weeks, check:

  1. Is your GBP connected? → GBP Not Connected
  2. Are appointments completing in GHL and triggering the workflow? → Review Requests Not Sending
  3. Is SMS enabled for your account? → Contact TechForce

Don't wait 90 days to surface an issue — reach out in week 2 if something doesn't look right.