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Reading Campaign Results

Your TechForce portal gives you visibility into how the reactivation campaign is performing. This page explains where to find the numbers and how to interpret them.

Where to Find Your Stats​

Navigate to Reports in the left sidebar of your TechForce portal. Select the reactivation campaign from the workflow or campaign dropdown. The key metrics you will see:

  • Sent: Total messages dispatched from the campaign
  • Delivered: Messages confirmed received by the carrier (not all sent messages are delivered if a phone number is invalid or disconnected)
  • Replied: Unique contacts who sent at least one reply
  • Conversations opened: Total Conversations inbox threads created from campaign replies
  • Booked: Contacts who completed a booking through the AI or through a manual conversation

You can also view this at the individual contact level by filtering Contacts by the dbr-import tag and reviewing each contact's activity history.

What a Good Result Looks Like​

Delivery rate: 80% or higher. If less than 70% of messages are delivering, the list has a significant number of disconnected or invalid phone numbers. TechForce can review and remove bad records to improve future touches.

Reply rate: 3% to 8% is typical. If you are above 5%, your list is performing well. Below 2% on a recent list warrants a review of message content or list quality.

Bookings from replies: A healthy ratio is 30% or more of replies converting to a booking. If replies are coming in but not converting, the most common causes are slow response to escalated conversations or AI not offering the booking link at the right moment. TechForce can adjust the AI configuration.

What to Flag to TechForce​

Contact TechForce if you see any of the following:

  • Delivery rate below 70%
  • Zero replies after day 7
  • Replies coming in but no bookings after week 2
  • Any contact complaining that they received the message multiple times
  • Messages going out at unexpected hours

Do not try to troubleshoot these yourself. TechForce has access to delivery logs and can identify the issue faster.

Monthly Rotation​

After the initial 3-touch sequence completes (around day 14 for most contacts), your imported contacts move automatically into the monthly rotation. This is a lighter, ongoing outreach: 1 to 2 messages per month at a lower frequency.

Monthly rotation messages use a different angle each cycle, such as:

  • A seasonal maintenance reminder relevant to your service type
  • A referral ask ("If you know someone who needs us, we'd love the introduction")
  • A brief check-in with a soft offer to book

You will see monthly rotation messages in your Reports under a separate workflow. They run automatically. If you want to pause or adjust the monthly rotation, contact TechForce.

Monthly rotation results tend to be lower volume than the initial campaign (reply rates of 1% to 3% are normal), but they maintain the relationship and generate a steady stream of returning customers over time.