Frequently Asked Questions

Can I add my own contacts to the list?

Yes. If you have additional contacts you want included — new spreadsheet exports, contacts you forgot to include, records you found in an old email account — send them to TechForce. We will clean and import them into your reactivation campaign. There is no limit to how many contacts you can add over time, as long as they meet the eligibility criteria (prior business relationship, not older than 5 years, 500+ contacts minimum for the initial campaign).

What contacts are eligible for reactivation?

Contacts must have a prior relationship with your business: past customers, people who requested a quote, or leads who called in but did not book. Cold lists of contacts with no prior interaction are not eligible — the consent basis for reactivation relies on that existing relationship.

Contacts older than 5 years are generally too cold to produce results and introduce deliverability risk. TechForce will flag records in your list that fall outside this window.

What if someone complains or asks to be removed?

The AI assistant handles opt-out requests automatically. If a contact replies with "stop," "remove me," "unsubscribe," or similar language, they are removed from the campaign immediately and will not receive further messages. This happens without any action required from you.

If a contact complains through another channel (calls your office, emails you directly), contact TechForce and we will suppress them in the platform as well.

What is the AI actually saying to my customers?

The AI responds using your business name and the context it has been given about your services, booking process, and general service area. It does not promise pricing, make commitments you haven't authorized, or go off-script on service capabilities.

You can review any AI conversation thread in your Conversations inbox at any time. If you see a response you want to adjust going forward, let TechForce know and we can update the AI's instructions.

How long does the campaign run?

The initial reactivation sequence runs for approximately 14 days per contact (3 touches spaced out over that period). After that, contacts move to the monthly rotation, which runs indefinitely in the background unless you request to pause or stop it.

Can I pause the campaign?

Yes. Contact TechForce and we can pause the campaign workflow. Messages already queued may still send for up to 24 hours after the pause request, but no new messages will initiate after that window.

If you want to pause only the monthly rotation while keeping the initial campaign active, we can do that as well. Just specify what you need when you reach out.

What about contacts I've already tried to reach before?

If you have contacts who received outreach from you in the last 90 days and did not respond, they may not be the best candidates for reactivation right now. TechForce will review your list during the cleaning process and can flag recent contacts if you provide last-contact dates. For contacts that are genuinely dormant (no outreach in 90+ days), they are fair game.

What happens to contacts who don't reply at all?

Contacts who receive all 3 touches and never respond are moved to the monthly rotation like everyone else. A small percentage of non-responders will eventually engage when the timing is right for them. The monthly rotation keeps your business visible so that when they do need service, you are the first business they think of.

Will my customers know this is automated?

The messages are designed to read as personal and conversational, not like bulk marketing. Most contacts will not know the outreach is automated. That said, if a contact directly asks "is this automated?" or "is this a real person?", the AI will not falsely claim to be a human. It will indicate that responses are handled through your digital assistant and offer to have someone call them if they prefer.

What if I already have all my past customers in an active marketing list?

The Database Reactivation Engine is specifically for dormant contacts: people you have not contacted in at least 90 days. If your current CRM or email list is already active and engaged, the engine may not apply to the same pool of contacts. TechForce can review your situation and identify whether there is a meaningful dormant segment worth reactivating.